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With 63.8% of the global population expected to leverage social media platforms to expand their brand presence in 2025, where would your business stand in Dubai or UAE? Business ventures, no matter which stage they are in, require some type of branding and reach. With free access to social media platforms, you too can use social media engagement to grow your business and be on top of your game.

Suppose your business in Dubai is already present on social media platforms – namely Instagram, Facebook, and X among others. Now the question is, what are the best practices for UAE social platforms to become useful for your business venture? And how to boost Instagram engagement in Dubai? With NetConsult by your side, all questions get answered.

This blog not only provides answers to your queries, but it also tells you the 5 best social media tips for Dubai businesses. Before beginning, let’s start from the basics.

What Is Social Media Engagement? 

As the term suggests, social media engagement is how people interact with your content on different social media platforms. This interaction consists of likes, shares, comments, followers, click-throughs, and mentions.

Why Does Social Media Engagement Matter?

There’s a simple answer for this question; social media engagement reaches targets audience. Targeting core audience means more conversions and expansion of your brand – equivalent of success. So, when your target audience engages with your content, your brand’s reach skyrockets. The more people who know about your brand, the more likely you are to propel towards success.

There is a plethora of ways you can increase social media engagement, however, many of these practices might not be so fruitful for your venture in Dubai or UAE – given the locations’ digital excellence. NetConsult understands your concern and brings 5 proficient social media engagement tips to boost your business.

5 Strategies to Boost Social Media Engagement in 2025

The following are a few social media tips for Dubai businesses that are the benchmark of digital success for your business in Dubai or UAE.

1. Use a platform with huge monthly active users

The first and perhaps the t important social media tips for Dubai businesses for increased social media engagement to expand brand reach is to employ a profitable social media platform. Why? Because these social media platforms have huge numbers of monthly active users (MAU). More users mean more chances of engagement. Choosing the best platform is regarded as one of the best practices for UAE social platforms.

One of the most engaging social media portals that businesses can leverage is Instagram. The user-favorite app is a great platform that not only brings millions of target audiences but also allows you to keep up with the trends. Since Dubai entertains a wide range of ages, keeping up with the trends is necessary to boost social media engagement.

How to boost Instagram engagement in Dubai?

If you are someone operating a business in Dubai, you must know a trick or two up your sleeve to boost Instagram engagement in Dubai. Here are some fun but effective ways to boost Instagram engagement in Dubai:

1. Post at Optimal Times: Post when your Dubai-based audience is mostly active, typically evenings and weekends.
2. Use Arabic Captions: Incorporating Arabic phrases or dual-language captions creates connection with the local population of Dubai.
3. Run Targeted Ads: Leveraging Instagram Ads to reach specific demographics in Dubai, such as expats or UAE nationals, is a great way to expand into the market.

2. Leverage visuals and videos

There’s nothing as pleasing and convincing as art. To increase social media engagement, using multimedia to convey ideas and create creative content. With this, your audience will resonate in a better way rather than skimming and scanning through the entire content to find what interests them.

Popular social platforms like Instagram and Pinterest have helped brands to focus on multimedia content that increases B-2-C engagement. Through memes, stories, reels, images, videos, infographics, and polls, brands can strike the chord in their core audience. NetConsult, the best social media marketing agency in Dubai, believes that incorporating such useful social media tips for Dubai businesses is the key to success.

3. Leverage Authenticity

With so many platforms and millions of brands competing for the top position, what can make you stand out? The answer is authenticity. Authenticity works like a charm. In the fast-paced digital world of Dubai, businesses that bring compelling brand stories often see a surge in customer loyalty. By employing authenticity, you can share your brand’s story, share insights, and humanize your content to foster an unbreakable connection.

4. Post seasonal content

One of the best practices for UAE social platforms is sharing seasonal or celebratory content to resonate with audiences from all cultures. Nearly every month, there’s something new to celebrate globally. Holidays like New Year, Memorial Day, and Christmas, Eid, and Holi are some of the days you can post about. Sharing content celebrating these occasions allows businesses in UAE to cater to different cultures therefore creating harmony.

5. Respond to Comments or Queries

Looking to boost social media engagement? Become socially active! When a user leaves a message or a comment, this is the best time to build a connection. It is the easiest way to talk to them. Responding to comments or queries gives you the space to appear personable and approachable.