For entrepreneurs and businesspeople, leveraging social media platforms in Dubai to broaden their reach and expand digital footprint has become the norm. In the fast-paced virtual world, keeping up with the trends is necessary, whether you are operating a business or simply enjoying the content. To utilize free social media platforms in order to reach target audience, knowing the portals inside out is important.
This is why NetConsult has come to your rescue! Being the best digital marketing agency in dubai, NetConsult tells you how to curate audience-specific social media strategies in Dubai. Our years of experience and expertise in the social media world helps us bring you these amazing tips to boost online presence by choosing the right social media platforms in Dubai to target audience and propel towards success.
How to use social media platforms in Dubai to target UAE social users effectively?
Many Dubai businesses assume that social media is just for memes and fun content; personal content. What many fail to realize is that these very social media platforms in Dubai are an easy way to reach targeted audience and attract potential customers. In the UAE, the booming economy and favorable conditions have attracted a great number of investors. For these entrepreneurial ventures, social media platforms in Dubai are a great way to assert dominance in the highly competitive market.
But the important question is, how to target UAE social users effectively? Worry not because NetConsult has all the answers you’re looking for! Here are 7 smart ways to help you produce audience-specific social media strategies in Dubai and target your audience:
1- Understand Your Audience
While choosing the social media platforms in Dubai, the first step should be to understand your audience. Focus on your targeted audience’s preferences, age range, content intake, and most importantly, which platform is mostly used by them. Choosing the right social media platforms in Dubai is somewhat the same as choosing a location for your office; you want to be approachable and accessible. Since Dubai is a global metropolis with a diverse range of population, your brand may need to be active on multiple social media platforms in Dubai to reach different audiences.
2- Explore Popular Social Media Platforms in Dubai
Certain social media platforms in Dubai are favored more than the others. To produce audience-specific social media strategies in Dubai, it is important to understand the intent of the applications and what sort of audience it entertains. Here’s a quick overview of what some of the most popular social media platforms in Dubai offer:
Instagram: Perhaps the best-known social media application; Instagram has taken visual content to brand new heights. Whether your brand is based on lifestyle, fashion, food, or any category, Instagram is a great way to humanize your brand and increase B-2-C interaction.
Facebook: This classic platform entertains a large user base. Facebook is known for offering versatility and robust advertising tools.
LinkedIn: This social media platform is proficient for brands that intend to target B-2-B interactions. Focusing on companies and professional networking in Dubai’s thriving business landscape, LinkedIn is a great platform.
TikTok: Over the past few years, TikTok has gained massive popularity and became a haven for youngsters to interact and have fun. This platform quickly became a success attracting big corporations and brands to elevate their digital presence though TikTok.
Out of a plethora of social media platforms in Dubai, TikTok and Instagram are two of the most popular apps. While both the apps are great, many people wonder, which one is better – TikTok or Instagram?
Social Media platforms in Dubai: Comparing Instagram vs TikTok in Dubai
There’s no one way to respond to the question whether TikTok is better or Instagram. However, you can compare these popular social media platforms in Dubai and see which one aligns with your brand. TikTok predominantly caters to younger audiences with its engaging content while Instagram actively enhances its platform to attract users and creators. It is entirely up to the brand, and you, to decide which social media platform is better suited for your audience.
How to Choose the Right Social Platforms in Dubai for Your Audience?
You need to make sure there are certain boxes that social media platforms in Dubai check before you get active on them. Here are 5 important criteria that need to be met before you choose to produce audience-specific social media strategies in Dubai:
1- Evaluate Platform Features
Whether it’s TikTok, Facebook, Instagram, or LinkedIn, social media platforms in Dubai possess unique features. To do smart business, you can employ these features to enhance your marketing strategy thereby increasing user engagement and expanding digital footprint. Depending on B-2-B or B-2-C nature, evaluation of the features of the social media platforms in Dubai becomes easy.
2- Aligning with Business Objectives
When choosing social platforms in Dubai, aligning your business goals and the platform on which you wish to interact and be active matters the most. If your goal is to gain traction on your website, platforms with advertising opportunities are generally suitable. If your brand intends to build a professional network, social media platforms in Dubai that offer enhanced B-2-B interactions are better to operate.
3- Compare Competitor Strategies
One cheat code in excelling to find the perfect social media platform for your brand is to see which application your competitors are active on. This gives you a head start for your search in producing audience-specific social media strategies in Dubai and make the most out of your digital footprint. Take a look at what your competitors are doing on social media and find innovative ways to create content that keeps the audience hooked.
